The collection represents 26 teams across the country and displays ‘official team colors and prominent team logos,’ according to the news release. The cans are available now everywhere Bud Light is sold, the company said.
Anheuser-Busch also announced that the college team packaging features a QR code fans can scan for more information on how to win a trip to an away game of your choice. To learn more, fans 21 years old and older can scan the QR code or visit www.budlight.com/easytogameday.
“College football fans are some of the most passionate, dedicated fans out there and we are so proud to partner with teams across the country to make all of the special gameday moments even easier to enjoy,” said Todd Allen, SVP Marketing, Bud Light, in the announcement.
The promotion comes weeks after the brand announced its ‘Easy to Sunday’ promotion that aims to honor ‘all of the hard work that goes into being a fan.’ Bud Light released its 2024 lineup of NFL team packaging that also features team colors and logos that are also featured in a series of commercials.
‘Celebrating all that it takes to be a tried-and-true fan, our new spot ‘Easy to Sunday’ captures those real and relatable Sunday traditions with real fans and includes one of the biggest football fans and friend of Bud Light, Peyton Manning,” said Allen in a news release earlier this month.
What teams are featured as part of the Bud Light can collection?
According to Bud Light, the full list of the 26 teams available are:
East Carolina
Fresno State
Georgia Southern
Iowa State
Kansas State
LSU
North Dakota State
Oklahoma State
Sam Houston State
South Dakota State
Texas Tech
University of Alabama
University of Arkansas
University of Florida
University of Iowa
University of Kansas
University of Kentucky
University of Maryland
University of Missouri
University of Nevada
University of New Mexico
University of Oklahoma
University of Texas
University of Texas El Paso
University of Texas at San Antonio
University of Wyoming
Bud Light teams up with comedian Shane Gillis on new commercials
In addition to the team cans, Bud Light is also introducing a new campaign in partnership with comedian and actor Shane Gillis and his long-time comedy partner John McKeever. Gillis and McKeever will star in and direct ‘new content’ that will roll out throughout the college football season.
“As a passionate college football fan himself, Shane was the perfect partner to connect to our college football audience with his distinct style of humor. And it doesn’t hurt that he loves a Bud Light or two on gameday,” Allen said in the news release.
Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X @GabeHauari or email him at Gdhauari@gannett.com.